In this 1977 BCA poster, I tried to motivate students and other tenants to register to vote in order to sign and support the rent control/tenant union initiatives then being circulated for signatures to make the ballot.
The poster was an invitation to join the battle against the landlord empire to be waged in the April 1977 election.
The message is not subtle. Given the always ridiculously high level of Berkeley rents, I thought financial self-interest should be directly appealed to.
